It doesn’t matter if you have a budget to hire professional or not, you should definitely start using Digital Marketing as a marketing tool.
If you choose to do one thing and not do anything else: Set up a Blog! Blogging is by far one of the most well kept secrets of internet marketing. Everyone can talk non-stop about what they do, and if they can’t they are in the wrong industry. Blog posts don’t need to be long, two or three paragraphs and a picture is all it takes, but post them regularly not less then once a month.
The benefits of blogging are indescribable. How about becoming an ultimate guru, an authority in your field. By the way, this will not just be an opinion of potential and current customers and clients, it is hard-wired into search engines’ algorithms and will be promoted throughout the ranks. Each post is considered as a new page, and if your website has hundreds of pages, you are rising up through the crowds of online results.
Oh, by the way, just a side note. Don’t forget to use relevant keywords in you blog posts and use a Youtube channel to promote your blog and website, and utilize Twitter to update you followers on what’s going on, and interact on you Facebook page with you fans, and … we can stop now you’ve got the idea.