If we learned anything over the years through being involved in digital industry, it is that everything is possible.
Well, almost everything. Someone can have an idea to create an online application, where by pressing a button, fairy dust shoots out of your printer and sprinkles you with gold coins. Although it is unlikely that we are currently at the state of technology to accomplish that.
But other than fairies, pixie dust or unicorns, just give us enough time and financial support and we can do it.
Our core team is not big. We try to stay lean these days. It looks good, feels good and we can run faster, especially if we’re being chased by angry competitors.
On a serious note, every member of our core team has expertise in a certain area and can expand, not literally, by bringing to the core team our other team members if needed. When the project is completed, we deflate, not literally, and again it feels good and light. This way the quality of our work and service never suffers.
This is the most common question that we hear in our office. This question is not just asked by our clients but is also an ultimate internal question as well. The most common answer to this is: “It depends”.
You might be a retailer that wants to start offering you goods online. Or maybe a professional, for example an architect that wants to show case their work. or maybe an open minded fire breathing dragon thats trying to promote fire fighters in the area. Whatever you want to do and achieve, everyone has different needs and goals.
Give us a call. After asking you a few questions, and digesting it with morning tea, I’m positive the answer will not consist of “It depends”.
It doesn’t matter if you have a budget to hire professional or not, you should definitely start using Digital Marketing as a marketing tool.
If you choose to do one thing and not do anything else: Set up a Blog! Blogging is by far one of the most well kept secrets of internet marketing. Everyone can talk non-stop about what they do, and if they can’t they are in the wrong industry. Blog posts don’t need to be long, two or three paragraphs and a picture is all it takes, but post them regularly not less then once a month.
The benefits of blogging are indescribable. How about becoming an ultimate guru, an authority in your field. By the way, this will not just be an opinion of potential and current customers and clients, it is hard-wired into search engines’ algorithms and will be promoted throughout the ranks. Each post is considered as a new page, and if your website has hundreds of pages, you are rising up through the crowds of online results.
Oh, by the way, just a side note. Don’t forget to use relevant keywords in you blog posts and use a Youtube channel to promote your blog and website, and utilize Twitter to update you followers on what’s going on, and interact on you Facebook page with you fans, and … we can stop now you’ve got the idea.
Yes, Yes and Yes! And if this does not answer your question, let us rephrase it. You don’t need to worry about it, you must.
Did you ever hear: “Size doesn’t matter”? It’s true.
Every size correspond with a certain marker. The size of the marker is the only difference between big and not so big organizations. If you market is a community or a city, you want everyone in that market to recognize your brand. If your main product is talking ginger-bread men, and you brand name is Yapping Dough, then every time someone is biting a ginger-bread man’s head off to shut it up, they will remember you brand easily and recall it instantly at the first occasion.
Well… for a simple question, there is a simple answer: How fast do you want to grow?
But seriously, every Social Media site has it’s own purpose and its own crowd. Only a combination of Social sites will give you the full effect of your message being passed around and reaching everyone’s ultimate goal: Desirable actions are taken!
This is not a irrelevant question, even in our digital age when most of our work is done remotely. We still meet with some of our clients for a cup of coffee or a herbal tea, those who are in our immediate area of an hour’s drive.
We all love our city of Hamilton… Oh, you don’t know where it is? Look at a map of Canada. See the Great Lakes? Hamilton is right there on the shore of lake Ontario, neighbouring the great city of Toronto on the south west side. Just our side is greener.