No matter if you have a budget to hire professionals or not, you should definitely start using Social Media as your marketing tool.
If you choose to do one thing and don’t do anything else: Set up a Blog! Blogging is by far one of the most well kept secrets of internet marketing. Everyone can talk non-stop about what they do, and if they can’t they are in wrong industry. Posts don’t have to be long, two or three paragraphs and a picture is all it takes, but post them regularly, not less then once a month.
The benefits of blogging are in-describable. How about becoming an ultimate guru, an authority in your field. By the way, it will not just be the opinion of potential and current customers and clients. It is hard-wired in search engines’ algorithm. Each post is considered as a new page, and if your website has hundreds pages on the topic, you are rising up.
Oh, yes. Just a note. Don’t forget to use keywords in your blog posts, and YouTube channel to promote your blog and website, and Twitter feeds to update everyone on what’s going on, and Facebook page to interact with your fans, and…
We can stop now, you’ve got the idea.