Did you ever hear: “Size doesn’t matter”? It’s true. Every size corresponds with a certain market. The size of the market is the only difference between big and not so big organizations. If your market is a community or a city, you want everyone in that market to recognize your brand. If your main product is talking ginger-bread men, and your brand name is Yapping Dough, then every time someone is biting a ginger-bread man’s head off to shut it up, they will remember your brand easily and recall it instantly at the first occasion.